Privacy policy

This Privacy Policy describes how TokoTales (the "Site" or "we") collects, uses, and discloses your Personal Information when you visit or make a purchase from the Site.

Contact

After reviewing this policy, if you have additional questions, want more information about our privacy practices, or would like to make a complaint, please contact us by e-mail at contact@tokotales.com.

Collecting Personal Information

When you visit the Site, we collect certain information about your device, your interaction with the Site, and information necessary to process your purchases. We may also collect additional information if you contact us for customer support. In this Privacy Policy, we refer to any information about an identifiable individual (including the information below) as "Personal Information." See the list below for more information about what Personal Information we collect and why.

Device Information

  • Purpose of collection: To load the Site accurately for you and perform analytics on Site usage to optimize our Site.
  • Source of collection: Collected automatically when you access our Site using cookies, log files, web beacons, tags, or pixels.
  • Disclosure for a business purpose: Shared with our processor Shopify (and any other relevant vendors we use).
  • Personal Information collected: Web browser version, IP address, time zone, cookie information, visited sites/products, search terms, and how you interact with the Site.

Order Information

  • Purpose of collection: To provide products or services to you, fulfill our contract, process your payment information, arrange for shipping, provide invoices/order confirmations, and communicate with you. We may also screen for potential risks or fraud and, in line with your preferences, provide information or advertising regarding our products.
  • Source of collection: Collected directly from you.
  • Disclosure for a business purpose: Shared with our processor Shopify and relevant third-party service providers (e.g., payment gateways, shipping/fulfillment apps).
  • Personal Information collected: Name, billing address, shipping address, payment information (including credit card details), email address, and phone number.

Customer Support Information

  • Purpose of collection: To provide customer support.
  • Source of collection: Collected from you directly.
  • Disclosure for a business purpose: Shared with service providers who assist in providing customer support.
  • Personal Information collected: Any other relevant information collected for customer service needs.

Sharing Personal Information

We share your Personal Information with service providers to help us provide our services and fulfill our contracts with you, as described above. For example:

  • We use Shopify to power our online store. You can read more about how Shopify uses your Personal Information here: Shopify Privacy Policy.
  • We may share your Personal Information to comply with applicable laws and regulations, respond to a subpoena or lawful request for information, or to protect our rights.

We also use third-party service providers to improve your shopping experience, including payment processors, shipping services, and marketing partners.

Behavioural Advertising

We use your Personal Information to provide you with targeted advertisements or marketing communications we believe may interest you. For example:

  • Google Analytics: We use Google Analytics to help us understand how customers use our Site. You can read more about how Google uses your Personal Information here: Google Privacy Policy. You can opt out of Google Analytics here: Google Analytics Opt-Out.
  • We may also use Shopify Audiences to show ads to customers based on their activity across other Shopify merchants.

For more information about targeted advertising, you can visit the Network Advertising Initiative.

You can opt out of targeted advertising through the following links:

You can also opt-out of some services by visiting the Digital Advertising Alliance’s opt-out portal: DAA Opt-Out.

Using Personal Information

We use your Personal Information to provide our services, including:

  • Offering products for sale.
  • Processing payments.
  • Shipping and fulfilling your orders.
  • Keeping you up to date on new products, services, and offers.

Retention

We will retain your Personal Information for as long as necessary to fulfill the purposes outlined in this Privacy Policy unless you request that we erase it.

Cookies

Cookies are small pieces of information that are stored on your device when you visit the Site. We use cookies to optimize your experience, such as remembering your preferences and tracking usage patterns.

We use a combination of cookies for the following purposes:

  • Necessary cookies: To ensure the functionality of our store.
  • Analytical cookies: For reporting and optimizing user experience.
  • Advertising cookies: To provide relevant advertisements based on your interests.

For more information on how to manage or disable cookies, please visit: All About Cookies.

Do Not Track

We do not alter our data collection and usage practices in response to "Do Not Track" signals from browsers.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or for other operational, legal, or regulatory reasons. When we update the Privacy Policy, we will revise the "Last Updated" date at the top of this page.

By using the Site, you consent to our privacy practices as outlined in this policy. If you have any questions or concerns, feel free to reach out to us at contact@tokotales.com.